Last week, I promised you art. This week, I’m making good on that promise (Finally! Right?) and starting a new series of blog posts– the Featured Image. This will be an on-going series where I showcase work I’m particularly proud of or that has some other reason for being of particular note. Since I’m offering the possibility of a logo design as one of the prizes in my blog-birthday giveaway, it’s only right to kick-off this new series with a logo.
So, without further ado, I present my best logo design to date:
The Myusa Won Hwa Logo
(which means “Warriors of the Original Flowers” in Korean, by the way)
This was a commission by Dragon Heart Tang Soo Do owner, Master Becky Rupp. Tired of the stories of violence against women that are growing ever more prevalent (along with violence against everyone), Master Rupp decided to take action, creating a curriculum designed specifically for women and girls. The martial arts have long been touted as a means of self-defense, but the sad truth is that the majority of techniques taught simply don’t work in the real world for women or children faced with a larger assailant. Master Rupp’s curriculum does.
She took aspects of her traditional Tang Soo Do training, along with influences from Larry Wick’s Split Second Survival and created a modified curriculum that plays to the strengths of “the weaker sex.” Charged with a desire to see all females armed with the ability to protect themselves and the wherewithal to avoid dangerous situations in the first place, she then offered it to her small Northern California community for free.
Since it’s a separate class from the Tang Soo Do curriculum taught under the Dragon Heart brand, Master Rupp wanted to create a separate, unique identity for it. That’s where I come in. I was hired to create a logo that reflects the spirit of female warriors, something both hard and soft, feminine and strong. The result is the image above.
I chose to use the lotus flower because it is a long held symbol for over-coming adversity, for strength even in darkness. I paired it with the flourishes to create a distinctly girly design. The addition of the sword is an obvious reference to warriors, and the high heels, purposely colored to mimic a certain famous shoe-maker (you know who I mean, ladies! 😉 ) are meant to represent a woman’s power. Stiletto’s have long been tied to female sexuality, but those of us who wear them will tell you that they’re also empowering (and hurt like hell!). Somehow, torturing our feet for the sake of fashion makes us feel stronger, prettier, and more confident. Which is why they’re perfect in the logo of a class that upholds those same ideals.
The color choices weren’t as complicated– red, because the bottom of the shoes had to be red and it’s Master Rupp’s favorite color; pink, because that’s the color of girly; and black to create the harsher lines meant to evoke an Asian influence. (Plus everything looks good with black!) I threw it all into a mixing pot, stirred it up for about 30 hours and voila! The Myusa Won Hwa Logo was born.
Master Rupp’s class continues to flourish, and she continues to offer it to the community for free, encouraging women of all ages to train. But nothing can operate without some sort of funding. I will be creating and launching a product line featuring the logo to help fund this worthy cause later this year. (Watch for the announcement!) In the meantime, if you would like to help keep this program afloat, (and hopefully someday allow it to expand to a region near you), you can make a donation to Dragon Heart Tang Soo Do’s non-profit sister organization, The Dragon Heart Foundation, whose mission is to help under-privileged and at-risk youth train in the martial arts.
And don’t forget, my giveaway is still running. You could win a custom logo design like the one above, or your choice of two other prizes. For every 100 entries I receive, I’ll add another winner slot. Meaning, if I get 200 entries, 2 people will win; 300 entries, 3 winners, etc. How’s that for added incentive? If you haven’t entered yet, click here. Don’t miss out!