Revising Previously Published Work

Every author has that cringe-worthy first piece. That manuscript that, when looked upon years later, makes them scratch their heads in consternation and think, “Dear God! How did this ever get published?!” And usually, there’s nothing they can do about it. It marks their first victory in publishing with a pseudo-embarrassing reminder. But what if there was a chance to go back and fix those previously published works? A moment when, maybe, they aren’t printed in stone, and you can erase the flaws that haunt you? A publishing loop-hole, as it were.

I tried Googling this topic, and literally found one article, which wasn’t really so much an article as a discussion thread arguing over the merits of changing previously published novels. It was distinctly unhelpful, so I didn’t bother to save it. For every person that had a reason to do it, there were about six that disagreed, claiming it was akin to sacrilege.  So I moved on, looking for anything resembling helpful advice. I ended up posting my own thread on one of the literature sites I frequent, and finally got some interesting insight.

The general consensus is that no, you should never revise previously published work. Once it’s been published, leave it alone, because what can you really do with it at that point? Any attempt to republish would have to go up against the fact that it had been previously published, and most publishers aren’t looking for sloppy seconds. (Unless, of course, you’re self-publishing the second time around, in which case it returns to a philosophical debate rather than a practical one.)

But there was one exception to that rule: Re-branding.

I spoke about Author Branding previously, so I won’t go into detail about it here. Essentially, re-branding involves creating a new perception around your work, your name, and your Author Persona. But why would anyone ever want to do that? Creating an Author Brand is hard enough the first time! Why would you want to throw that all away and start over?

In my case, and probably a lot of other women out there, re-branding happens because of a name change. I was fortunate enough to accrue three publishing credits under my maiden name, and I will be forever grateful to Sam’s Dot Publishing for seeing potential in my work. But then I got married. Which pretty much negated those publishing credits and put me back at square one, trying to build a new brand under my new identity, and presenting me with a interesting conundrum. How could I tie my new brand to those previous works and save what little evidence of my awesomeness I had?

Eventually, I realized I had been given a rare opportunity to re-brand my previous works, which was instantly pounced on by my perfectionist side. If I was re-releasing them, what would be the harm in fixing them first?

Those first three stories aren’t horrific; they did, after all, pass the experienced eye of an editor. But they’re also not true representations of my ability now. Looking at that first story in particular, I can see all the places it comes up short. Which begged the question, why put this back out into the world if it doesn’t put my best foot forward? I could just let it fade away into obscurity, collecting dust in a drawer somewhere while the 5 people that read it completely forget about it.

But I don’t really want to do that. For one, self-publishing relies on being prolific and ignoring those three stories cripples my already bordering-on-pathetic offering of available products. Second, all three are precursors to larger bodies of work. And everyone loves extra content, right? That’s basically the whole reason Director’s Cut DVD’s exist and why they cost four times as much for the same movie. And three, they still represent my style and genre of choice, which makes them completely relevant additions to my backlist of available works.

Except that the quality isn’t up to par.

Now, I know what you’re thinking; there are lots of reasons why revising is a bad idea. And you’re right. Here are a few of the major negatives I came up with and how I justified my way out of them. 😉

Doesn’t revising previously released work ruin the integrity of the piece? You’re basically declaring that your first version was crap and everyone who read it wasted their time.

It does feel kind of wrong to essentially negate everything I’ve done before. But I don’t think it really ruins the integrity of the story. I’m not planning on doing a complete overhaul, just another layer of polish to bring the quality up to the level I am now. So if the story structure is the same, is it really that different?

Now, if I was planning on rewriting the entire thing from scratch, changing everything from character names to sequence of events, sure, this argument would definitely apply. At that point, it’s not so much a revision as a completely new piece based on a previous one.

What’s the point? If you’re spending time working on old stuff, then you aren’t creating anything new.

It’s true, if you’re working on old stuff, chances are, you aren’t working on anything new. There are only so many productive hours in a day, after all. But writers have a tendency to chase perfection like dogs chasing their tails. And it’s about as futile.

The hardest thing to learn as an author is when to let go. When to declare something done, finished, and untouchable. Revising published work goes against that. It says that it’s OK to linger in the past, tweaking and perfecting into eternity. And that’s a dangerous line to walk. Nothing will ever be perfect. You’ll continue to grow as an author, and with every progression, all your previous work will suck in comparison. But I still think it can be done if you put restrictions on it. For instance, I know this is my only chance to do this. Once I re-release them, that’s it. I’m not allowed to touch them again. If it weren’t for the fact I was in the process of re-branding myself, I wouldn’t have succumbed to the temptation at all. But for the sake of presenting my best work, I’m choosing to play with fire. I may get burned, but as Walter on The Finder would say, “I’mma risk it.”

They’re short stories, why even bother? The reader market for short stories is small, and you’ve already said they’re part of larger projects. Why not just write the full versions and forget about the shorties?

Honestly, the reason I’m not willing to just set them aside is simply because I don’t want to. (Picture that with a four year old’s petulant foot-stomp and crossed arms.) I spent nearly a year refining each of them, and I don’t want to throw away three years of my life. Plus, I’m a super slow writer, as evidenced by the fact I just admitted to spending a year on a short story. So writing the full version of each will likely take me eons. And really, what else am I going to do with them? There’s virtually no market for republication of short stories. At least this way, they’ll get to have a longer shelf-life and maybe reach more than the 5 people who read them the first time.

As you can tell, I’ve had quite the long argument with myself over this, at times feeling like I was battling a split personality. But the conclusion I’ve drawn is that, like everything surrounding writing, it really comes down to the individual author and what’s best for their career. In my case, I feel the pros outweigh the cons. I’ll get to erase all the little things that irritate me in each story and re-release them with a feeling of confidence instead of resignation. For now. I’m sure later on, I’ll wish I could fix them again. But by then, my brand will be established and that would be like diving head first into the flames of perfectionist hell. I’d probably never get out alive.

But what about you? What do you think of revising previously published work? If you were presented with the opportunity, would you do it?

Marketing via Wattpad & Authonomy– Smart?

If you wander around the online literary community, chances are you’ve heard whispers buzzing about names like Wattpad, Authonomy, Fictionpress and the like. But what are they? If you’re curious, and bored on a regular basis like I am, then you’ve probably already meandered your way over to these sites to investigate. But in case you haven’t, here’s the rundown:

All of these are Manuscript Display Sites, or in less glamorous terms, online slush piles.

The idea is that authors post their work online for free, gaining exposure to droves of readers, as well as peer feedback and critique, and the elusive possibility of being scouted by editors/agents prowling for new talent. Think Facebook for writing. And while there are accounts of authors finding success this way, they’re maybe a handful compared to the thousands of writers flooding these channels. Making the statistics for success about the same as they are via traditional routes.

So why would you want to use these sites when a) you’d be giving away your work for free, and b) you waste your first digital publication rights in the process, making the chances of finding a traditional publisher even less likely? That’s a surprisingly difficult question to find answers to. I was amazed at the lack of search results that really shed any light on the subject. After weeks of wading through pages and pages, I could only find 6 articles that had any real substance. (Links are below, if you’re interested.) So what follows is mostly conjecture– my own impressions of the situation. Feel free to correct me if I’m way off in my interpretation.

Typically, these sites are not recommended if you plan to pursue traditional methods of publication for the exact reason I mentioned above. Posting your work online counts as publication. And it’s difficult enough for a debut author to beat the slush pile without the added pressure of convincing publishers to republish their work. So, despite the attractive tag lines touting the possibility of being randomly selected by agents of the traditional publishing world, it’s really not worth the risk. Besides, there’s not much evidence to support the claims that agents/editors actually do use sites like these to find talent. Most publishing professionals are so inundated with manuscripts coming through traditional veins that I find it highly unlikely they would need to go scouting online for potential clients.

Where these sites do have potential is with self-published authors. Retaining publication rights in pristine condition is less of a concern in the self-publishing world. And in that regard, sites like these offer a tantalizing prospect– instantaneous access to potential readers. Success in publishing relies heavily on exposure, regardless of your mode of publication. And for indie authors, it’s absolutely crucial. You don’t have anyone backing you, helping you with promotion tips and steering you in the right direction. So how do you go about finding readers?

Enter sites like Wattpad and Authonomy. (I wasn’t impressed with Fictionpress, finding it’s layout rather clunky and visually uninteresting, so I’m going to focus on these two instead.)


Things to Know About Wattpad:

  • Better known than Authonomy, claiming to be the largest online reading/writing community complete with mobile app
  • Attracts about 8 million viewers monthly (according to them)
  • Users seem to be primarily teenaged girls, but this is changing as the site’s popularity grows
  • Most popular genres are those targeted at younger audiences
  • No minimum word count to start posting

Things to Know About Authonomy:

  • Founded by HarperCollins Publishing with the supposed premise of finding new authors to publish
  • Has a built-in system for potentially gaining feedback from a HarperCollins editor
  • Generally higher quality work than Wattpad
  • Typically users are slightly older than Wattpad’s with a serious approach to writing as a career
  • Must post at least 10,000 words initially

Both of these sites offer writers that coveted opportunity to get their work before the public, with the best part being that it doesn’t even have to be finished yet. Both sites display work in a serialized fashion where novels are broken into bite-sized chunks, making them more appealing to digital/mobile readers. And because you can upload your work chapter by chapter, you have the unparalleled ability to generate a reader base before your novel is even published. How cool would it be to already have an established fan base by the time your book is finally available for purchase?

True, you are giving your work away for free, which does have potential to cut into your profits, but it’s not like this is a new concept. Offering books for free has been a long-standing tradition in literature, whether it be through libraries, or sharing circles where members pass titles back and forth, or even just within your family. How many times have you borrowed a book from someone? It’s the same idea. Just because you read a book for free doesn’t mean you won’t go on to purchase it if you really liked it, or that you won’t buy the author’s future titles now that you know you’re a fan. This core philosophy is what prompted me to consider the marketing strategy I’m about to explain, which inherently goes against every normal thought process about earning a profit.

Using Wattpad and Authonomy, I’m going to start posting my work-in-progress online in the hopes of generating some interest, getting my name out there and accumulating a fan base. Because Unmoving is the first in a series I have no intention of publishing traditionally, it’s likely I would offer it for free on Amazon anyway, for the same reasons– to generate a reader base and potential sales for the subsequent titles. By using these sites as well, I’ll hopefully be able to reach more readers; readers I wouldn’t have been able to find otherwise.

Still need more convincing that I’m not completely insane?

Well, how about this: self-publishing is all about word-of-mouth. Without support from readers, your book will get lost in the digital ether that is Amazon. And indie authors, like indie musicians before them, are realizing that the best way to create this effect is through personal interaction with fans. Accessibility is one of the advantages of sites like Wattpad and Authonomy. They give fans the ability to communicate directly with their favorite authors, giving them a personal stake in the success of the book. Which translates into the exact type of grass-roots recommendations that spread like wildfire– networking at its finest.

Then there’s the potential feedback that could help me grow as a writer. I’ve been lucky to have an invaluable group of fellow writers for critique partners, (and I will continue to give them first run at chapters-in-progress), but that could be magnified tenfold by the sheer number of people that could now offer me their input and become part of my story’s journey. (Notice I’m optimistically ignoring the fact that the majority of feedback I’d receive, if any, would be entirely useless. I said I was crazy, not stupid. But it’s my fantasy. I can picture it however I want to.) It’s a pretty well-known fact that, despite all their claims otherwise, these sites are primarily filled with writers. But writers are also readers, are they not? With the added bonus of understanding the intricacies of writing.

So yes, you probably won’t get the casual readers, the people who only buy whatever’s hot on the shelves at the grocery store, or looking for something to bide their time with in the airport, but chances are good those people would never know about you anyway. And what’s wrong with targeting the hardcore readers? The ones who were labeled bookworms as children because they found reading a better pastime on a summer day than sports? The people who probably also have an inherent wealth of insight into the craft of writing because of that avid appetite for reading? The people who might one day become the very editors you’re looking for? Or at the very least, fellow writers? I don’t plan to discount them lightly. Those are the people who can catapult your success to the point you might actually register on a casual reader’s radar. A reader is a reader, right? Who cares how they found you?

Speaking of discounting, don’t discount the motivational potential that posting online can provide. One of the articles below talks specifically about the idea of “little wins.” And I wholeheartedly agree. Self-motivation is actually a weakness of mine, which is surprising given my background in home-schooling and martial arts. But the truth is, I need a deadline, a purpose, to keep my lazy side from winning over and plunking me squarely in front of the TV with promises that we’ll be productive later. Knowing that people are waiting on me is better than caffeine for my productivity. So the thought that I would have potential readers, even if it’s only my four friends and my mom, waiting for me to post the next bit would be a massive kick-in-the-pants for my inspiration. And is probably one of the main things I find attractive about my reckless experiment in marketing, if I’m being truly honest.

So there you have it, my maybe brilliant, maybe ridiculously stupid plan. Is it wrong to use a project I’ve spent two years of my life on as the sacrificial lamb on the altar of self-publishing? Maybe. Will it backfire? Probably. Am I gonna do it anyway? You bet! Just as soon as I get the cover art done. 😉

Writing itself is about experimentation, so why not take that philosophy to the publishing side as well? If I pick up even one more reader out of the process, it will have been worth it. And maybe, I’ll finally manage to finish my aptly titled novel that seems more than content to languish in its incomplete state. Heck, if that happens, it will definitely have been worth it!

What do you think? Is marketing through Wattpad and Authonomy smart or have I completely lost my marbles?

The 6 Helpful Articles:

An Inside Look at Publishing

Morningside by Ashley Madau

Interview with Author Ashley Madau

Continuing with our topic for the past few weeks, author Ashley Madau has graciously agreed to share her journey from self-published indie author to traditionally published and on the brink of success. Ashley’s debut title, Morningside, is set to be released this November by Charles River Press. A Paranormal/Horror/Fantasy, Morningside features a fresh twist on the original vampire legends. Gone are the sparkly, vegetarian vampires popularized by the likes of Stephenie Meyer’s Twilight Saga, and in their place is a return to the roots of vampire mythology.  With a uniquely positioned heroine who straddles the line between mortal and immortal, vampire and human, Morningside is poised to breathe life back into a mythology that is starting to get a little stale.

Much like the story’s protagonist, Morningside’s journey through publication has been rather unique, spending time as a self-published title before being picked up by a traditional publisher. Which gives us a rare chance to learn more about both sides of the process from someone who’s actually been there.  But rather than listen to me paraphrase, I’ll let Ashley tell you more about it herself.

~

First, Thank you very much for joining us today and congratulations on the upcoming release of your debut novel, Morningside. Tell us a little about it; what kind of experience should readers expect?

Thank you for having me!

Expect blood, and a lot of it.

My main goal in writing from the protagonist’s first-person perspective started and ended with trying everything in my power to allow the reader to “fill in her shoes” as you learn more and interact with secondary characters. Since the Morningside protagonist is a woman, I imagine it’ll be more popular with the female reading population; of course there are strong male characters, and I hope it appeals to the guy who’s interested in a good adventure as well.  And first and foremost it is just that: an adventure. I often stress how the romantic “dilemma” (as I like to call it) should fall into the background, as the main story– the one about adventure and a struggle with self-discovery– takes center stage. All-in-all readers should expect a good, suspenseful tale with the vampires of old.

~


“Vampires were myths, childhood stories, as were werewolves, mermaids and dragons. I believed none of it.” –Morningside, 2012

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Coming from a Romanian background, how important was it to you to move away from the glamorized variations of the vampire seen in current popular literature and return to the roots of the mythology? What would you say to people who might instantly shy away from your work as yet another Twilight copy-cat?

I often cringe at the thought of mentioning Morningside is about vampires because of the Twilight phenomenon. Of course I have taken creative liberties in writing about a vampire’s lifestyle (being fictional creatures, it’s safe to assume authors should use their imagination), but there were also key elements of the mythology I made sure to follow close– one of those key elements being their blood lust. It never seemed realistic (and I use that term loosely) for vampires to deny themselves their one craving, the very thing that keeps them alive: human blood. I touch on this idea in one of the later chapters of Morningside, and think vampire fans should appreciate the comparisons I make. I like the thrill of the hunt, and I think future Morningside readers will, too.

I also talk a lot about the idea of the sun, and how it affects vampires. There’s no sparkling involved, of course, but if you look back at Bram Stoker’s Dracula, he’s able to walk in the sunlight without bursting into flames. There are always repercussions, and Morningside vampires have those as well, but no sparkles.

Definitely no sparkles.

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“Death no longer frightened me, though I wasn’t sure it ever did. If anything, there was always a part of me which looked forward to the morning I wouldn’t rise with the sun; trapped forever in my dreams of nothing.” –Morningside, 2012

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Morningside was originally self-published in 2010, correct? Please tell us about your experiences with self-publishing– what led you to that decision?

You are correct. Self-publishing was a great experience, and taught me a lot about the publishing industry. I went into it thinking that as a designer I could make my story as appealing as the big name novels, you know, the ones on the New York Best Seller list. I didn’t take much else into consideration, other than wanting to see my words in print, and entertain people with the story. I used Amazon’s service, Createspace to publish, since I knew it’d be available at least on Amazon, and then hopefully syndicated to all the other online venues.

The tricky thing about any self-publishing POD service is how you end up being paid. Many times you have to reach a certain benchmark to get a paycheck, with the lowest amount allowed being $25. Keep in mind, when a book sells for $12, you don’t make 100% of the $12 in any situation. So it takes quite a few sales to make that mark, and if you don’t, the printer keeps all your profit. You’re really in a catch-22 situation at that point. It can be discouraging at times, but it’s an experience I will never regret, and has given me a new appreciation of a publisher’s role in producing a novel.

As an advertising professional, you had a slight advantage over most indie authors. How difficult was it to market a self-published title? Do you have any advice for other self-published/indie authors on the best way to gain exposure?

From working in advertising I’m able to realize how many different elements and disciplines go into successfully marketing a product, and then quickly realize after that that one person can’t do it alone. I had the advantage of a design background, which allowed me to brand myself fairly well, but I’m absolutely clueless when it comes to press releases, media buying, etc… So while everything I did looked “pretty,” pretty wasn’t enough.

Going the self-publish route, you have to put in a lot of work, and a lot of time (and at the moment, time I didn’t have). Expect to have to search for and recruit each and every one of your readers/followers/fans, and know just because you have their attention, doesn’t mean you have the sale. People, especially nowadays, are more likely to save their dollar than spend it on an unknown work. That said, it doesn’t mean you can’t be successful; we’ve seen our fair share of self-published novels making it big, but those people didn’t gain that success by sitting back.

One additional point, as an avid reader, I do tend to judge books by their covers (I know, we’re not supposed to), but I don’t think I’m alone in this thought. My suggestion if you’re self-publishing and wondering what or what not to invest in, do hire a design professional to make you a publishing-house quality book cover. Pulling images into Paint, or incorrectly using Photoshop to do it yourself is a disadvantage to your story. A poor book cover instantly makes people think: self-published, and they may soon overlook everything you’ve worked so hard on.

I noticed that you don’t have excerpts from Morningside on your Deviantart profile. How do you feel about sharing literary work for free on sites like Wattpad, Deviantart, Fictionpress, etc? Do you think that’s a wise move for self-published authors; an excellent way to grow your reader-base, or is it a detriment to potential sales?

I think writing communities online are a fantastic way to grow as an author, learn about the industry, and progress towards publication. In fact, in 2009 I had Morningside on the popular website Authonomy, and my story found its way to the front page, #3 in the “Weekly Book Chart.” Then, later on in 2010 when the young adult version of Authonomy– otherwise known as Inkpop debuted, Morningside reached #2 on their “Editor Desk” ranking, and the first few chapters were read by Harper-Collins Publishers Limited. Both stints on those website proved a huge asset in honing in on my story, fixing inconsistencies, and growing a fan-base. I would encourage any new or old authors to join one of these many communities; I promise your writing will improve exponentially.

When you posted your work to Authonomy and Inkpop, was it the entire manuscript, or just a few chapters/excerpts? There’s a lot of debate about how much is too much to post online. But when building a reader/fan base is so important, if you had a piece you could “sacrifice,” would you post the entire thing for free in the hopes of generating more exposure and possible sales for your other titles? 

On both websites I put my whole manuscript for the public to read. I felt it would be a good platform to advertise my story, especially for those agents/publishers who actively search for authors. The incentive with both those sites, too, was for more and more people to read, then push your story up to the editor’s desk to be reviewed by Harper-Collins. After publishing, I don’t think it’s fair to my publisher to post more than a couple chapters online for potential readers to have access to. There is such a thing as too much, and especially if you’re selling your novel, giving too much may deter people from spending the money.

Most potential writers fear that once they’ve self-published their work, they won’t be able to be published traditionally, but you’ve done exactly that. Tell me, how did you manage to snag a traditional publishing deal after already self-publishing Morningside? Were you able to leverage its success in the indie scene to gain the attention of a publisher, or did you continue to submit your manuscript via the traditional channels even after publishing Morningside yourself?

Great question! It’s scary to take the step towards self-publishing, when all you’ve ever been told is once you do, your chances at traditional publication go out the window. Not just scary, it’s terrifying! I went the self-published route after receiving a couple offers from small publishing houses, and being unhappy with their process and contracts. I did start with the traditional route, querying anyone who would listen, and after that long year, I hired an editor with every intention of making it big on my own. That’s great ambition to have, and even if you have a contract with a publishing house you should maintain that drive, but as I said, it’s damn hard work. I didn’t go into self-publishing expecting to be picked up by a traditional publisher, though I did continue the querying process until I found my home at Charles River Press. They said they were drawn to my characters, and the interesting twist I incorporated through the vampire mythology.

How has it differed working with a traditional publisher? What made you decide to go that route instead of staying self-published?

I made the switch after realizing I was at a point in my life where I couldn’t devote the time and effort necessary to make a self-published novel work. I had just transferred universities, and in my third year of studies I knew where my priorities had to be. It was a bittersweet moment when I pulled my book off the proverbial “shelves” and signed the contract with Charles River Press. Looking back, it became the best decision I ever made. My experience with a traditional publisher has been an adventure in and of itself. I’m able to give input where I have the experience to, and at other points sit back and watch as those areas where I’m less experienced are taken care of. And I realized it takes a small village to bring a story to publication, something I don’t think I had the knowledge or energy to pull off on my own; I’m determined, but sometimes you have to admit defeat and work with a team of professionals looking out for the greater good of your story.

After having experienced both methods of publication, what advice or recommendations do you have for aspiring authors confused about which path to take?

Self-publishing is a great option for aspiring authors to have… keep it in your back pocket. It’s true that publishers tend to shy away from novels that have been previously self-published, which is why I’d recommend start with querying, querying and more querying, to both publishing houses and agents. If, after some time, you’re not finding any traditional luck, you have the fall back of self-publishing without the doubt of asking yourself, “what if?”

The self-published version of Morningside is obviously no longer available, so when can we expect to see it released, and from where?

Right now the release date is November of this year, and you’ll be able to find it at all the popular online outlets, Barnes and Noble and Amazon are the two big ones. And of course it’ll be available for purchase off my publisher’s website, www.charlesriverpress.com. Morningside will be available for wholesale order, so it has the potential to be shelved at a bookstore near you– be sure to stop in your local store and request a copy!

There will also be pre-release digital copy giveaways on the official Morningside Facebook page for fans, as well as post-release hard-copy giveaways.

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“When he whispered my name, that’s when I knew– this was how death felt.” –Morningside, 2012

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After the whirlwind of releasing Morningside has subsided, what’s next? Can you tell us anything about your next project(s)?

I’ve been working on the sequel to Morningside for quite some time now, but took a break to pursue my design career a little bit more (especially since Morningside was still in the pre-production phase with my publishing company). The story continues with many of the same characters, but a new foe– one who is actually referenced in Morningside, but isn’t displayed as being a threat.
Along with that story, I’ve also been dabbling with the post-apocalyptic world in a different novel; definitely a change from my comfort-zone of vampires!

~

If you would like to find out more about Morningside, please visit the official website or the Morningside Facebook Page. I, for one, can’t wait to read it!

The Traditional vs. Self-Publish Debate (Part Three)

Whew! We made it. Welcome to part three, the conclusion of our investigation into the publishing industry. I don’t know about you, but I still don’t really feel like I have an answer. My long-winded ramblings of the past two weeks may have solidified what some of you already knew about the avenues of publishing, but for others, like myself, they’ve left us standing at the fork in the road, vacillating between one branch or the other. And I really have no advice to offer as to which path is best. All I can say is that you’re not alone. I’m just as confused and scared of making the wrong choice as you are.

The thing I think we have to remember is that writing, above all, is a business. Yes, it’s an art, a form of expression, a cathartic release of creative energy, whatever, but it’s also a career. And a career is something you make money at. If you are serious about becoming a successful writer, about finally being able to quit that dead-end day job you hate and make a living doing what you love, then you have to think of it as a business. Whatever move you make should be with an eye for advancing your career and maximizing profits. Working for art’s sake is idealistic; the whole starving artist thing is highly over-rated. I’d much prefer to keep a roof over my head and food on the table. Wouldn’t you?

As with everything business related, either method of publication is a gamble. Neither can guarantee success, or even a steady paycheck. And no one can tell you which method is right or wrong (as much as we might wish someone could). Because there is no right or wrong. At the end of the day, you can read as many testimonials of success as you can find, research every minute detail of the publishing industry, follow every golden piece of advice you stumble on, but you’ll still have to make the difficult publishing decision on your own. Even if you mimic someone else’s journey, your experience will probably be drastically different. There are simply too many factors involved to be able to predict, with utmost certainty, what will turn your book into an instant fortune generator. Trust your instincts, take a chance, and hopefully it will work out in your favor. If not, well, at least you can say you tried, right?

For myself, I’m taking the risk. My plan is actually to pursue both methods. Why? Well, I mentioned in my post on Author Branding that I have a dilemma involving crossing genres and a dislike of pen names. I also have a few previously published short stories that I’d like to make available under my married name for consistency’s sake. And since I can’t do anything else with them, (re-publication of short stories seems to be darn near impossible unless you’re famous), I’ve decided to offer them as stand-alone eBooks, and possibly even POD versions. (I recently stumbled on, and then quickly lost an article about using Createspace to make physical books out of short stories that has me intrigued.)

My longer works will be split between the two methods. Since my Urban Fantasy series is the smaller of my writing identities currently, that’s the one I’m going to try self-publishing. Urban Fantasy/Paranormal Romance seems to be very popular in the eBook world, so they might even do well. (Fingers crossed!) Plus, I’m not really sure the first book will make it to full book status– it might end up as more of a novella/novelette, and those are impossible to publish traditionally if they’re your debut title. Since the entire series is intricately tied together, each installment linked to the previous books, I can’t publish them out of order. I also don’t believe in writing fluff just to boost your word count, so self-publishing is my best bet. The rest of my work, which is more Traditionally Fantasy/Dark Fantasy, I’m going to try sending the traditional route, because I just can’t quite let go of that dream of seeing my books on the shelves of bookstores. This strategy would present me to the traditionally published world under the genre I am most likely to work in, and will support reader/publisher expectations for future titles being in that genre, while allowing me to publish the anomaly that is The Synchronicity Series on the side.

Now I know I’m being wildly optimistic here, assuming that I will be able to find at least some success with self-publishing, and that I will be one of the lucky few to hook an agent and then a publisher, and even that I will somehow magically get my butt in gear and suddenly become prolific. It likely won’t pan out the way I’m hoping, but it will definitely make for some interesting experiences. Which, of course, I’ll share with you fine folks, so you can avoid making all the mistakes I’m sure I will. 😉

But now it’s your turn– which method will you be pursuing? What’s your master plan for finding success? Below is that handy list of pros and cons for both traditional and self-publishing I promised at the start of all this, (in case you haven’t made a decision yet), followed by a list of links that I highly suggest you check out. The lovely people who wrote all those articles and blogs are much more knowledgeable about the publishing industry than I am and I gladly defer to their expertise. Who knows, maybe you’ll learn a secret from them that I missed. If so, please come back and share it with me!

The Pros & Cons:

Traditional Publishing Pros:

  • Prestige/Bragging Rights
  • Team of experts to help you shape your book
  • Better exposure/Inclusion on the publisher’s catalog to booksellers
  • Advance Payment
  • Agent to help you negotiate contracts

Traditional Publishing Cons:

  • Smaller Royalty Rates: 8-10%
  • Delay to publication (2-3 years on average)
  • Loss of control
  • Agent Commission: 15%
  • Higher pressure to earn out your advance
  • Low marketing budget for debut authors
  • Expectation to stay within your genre

Self-Publishing Pros:

  • Complete Control
  • Higher Royalty Rates: 20-70%
  • No delay to publication
  • No contracts
  • Freedom to write across genres

Self- Publishing Cons:

  • Success tied to prolific-ness
  • Greater financial investment
  • Marketing falls entirely on the author
  • Stigma of self-published = lesser quality
  • Smaller audience: eBooks are only 25% of all readers
  • Brick & Mortar Bookstores reluctant to stock self-published titles

Helpful Links:

Specific Articles:

Generally Informative Blogs:

The Traditional vs. Self-Publish Debate (Part Two)

Last week we looked at the different aspects of publishing traditionally. Now it’s self-publishing’s turn to get put under the microscope.

As I mentioned previously, self-publishing has always existed, but it wasn’t until the advent of the eBook that it really started to become a lucrative option for writers. Prior to the eReader revolution, self-publishing meant two things:

a) You weren’t good enough to be published traditionally.

b) Your savings account would dwindle significantly, and your garage would soon be filled with unsold books collecting dust for eternity.

Neither of those things really apply now that sites like Amazon, Smashwords, and others have made self-publishing a much more viable option. True, there will still be some financial burden on the author, but it’s nowhere near what it was. And yes, you’ll still run into the stigma of self-published equaling lesser quality, but that’s mostly an attitude held by other writers and members of the publishing industry. Readers don’t care about the publishing house logo on your book’s spine. They only care whether it’s an enjoyable read. With a professional presentation, it is possible to turn a self-published title into a #1 bestseller. E.L. James’s Fifty Shades Trilogy was self-published prior to its current version, and look at the success it’s now earned. It might not be the shining example of literary greatness, but no one can argue with those sales numbers. So it can happen. If you’re willing to work.

Work is the key word here, because if you choose this route, you will have to work. Hard. Unlike publishing traditionally, you won’t have a team of experts backing your venture into published-land. So you’ll have to be your own editor, marketing department, publicist, salesman and master distributor– all while still being a writer. Sounds daunting, doesn’t it? You can outsource some of it, like editing and cover design, to freelance contractors specializing in those fields, but the task of finding readers will ultimately fall on you.

There a million different ways to go about gaining the exposure necessary. Author branding, blog tours, social media campaigns, community involvement with other writers/readers, contests/giveaways, the list is seemingly endless for the marketing savvy indie author. But all of it basically comes down to one thing– networking. Networking is important for both modes of publication, but it’s inextricably tied to a self-published author’s livelihood. Word-of-mouth recommendations can mean the difference between success and failure in the self-published world. Thousands of titles are published on Amazon every day, not to mention the thousands that join the market from other sources. So it’s not enough to simply put your work out there with a kiss and a wave and hope it will get found. Aside from your friends and family, no one will ever know you even published a book if you don’t bring it to their attention.

Welcome to the crux of self-publishing– without exposure to potential readers you won’t get any sales, and without any sales, well, you better not quit that day job.

But no worries; you’ve got this. You’ve created your master plan, you’ve got a secret MBA in marketing, you’re a networking genius. You’ll have no problem reaching the droves of fans who don’t realize they’ve been waiting for your book. Right? Not exactly. Even if the stars align and you become an instant eBook success, an indie demigod, guess what? You’ve only managed to reach 25% of the reader market. That’s right, according to several sites, eBooks, while growing significantly in popularity, still only equal about 25% of all book sales. There’s still 75% of the market that doesn’t know you exist, that prefers holding a real book to reading one on a screen, and who will likely never purchase your baby. Frustrating, no?

There are POD (Print-on-demand) sites like Lulu.com or Createspace.com that allow self-published authors the ability to print their titles in physical form without requiring the quantities that would mean boxes stored in your garage. But I’ve heard mixed things about their quality. And oddly, while readers have few qualms taking chances on self-published eBooks, they seem a little more hesitant to shell out their precious paychecks for a self-published paperback. Oh, and good luck getting anywhere but the indie bookstore down the street that loves to support local authors to stock your book. Because, well, see point “a” above. Self-published books are still judged under the stigma that they must be poorer quality than traditionally published works. The public knows, even if they don’t consciously realize it, that traditional publishing consists of a quality control system that prevents drivel from making an appearance on their bookshelves (yes, the definition of drivel is subjective, but you get my point). Most instantly think that a self-published work must have been rejected by the publishing houses, otherwise, it wouldn’t be self-published. Therefore, it must suck. Logical, yes? But also false.

More and more authors, both new and established, are turning to self-publishing despite the smaller audience numbers. Why? For the royalties.

This, my friends, is one of the main reasons that self-publishing is so attractive. If you remember from last week, the royalty rate for traditionally published books is piddly. By comparison, self-publishing rates look like a gold mine. They differ depending on the site you’re using, but in general, they seem to average anywhere from 20-70%. That’s a lot heftier portion per sale than the measly 8-10% you’d get from traditional publishing. Then there’s the difference in time to publication. Remember that 2-3 year delay between finishing your book and having it available for sale that plagues traditionally published authors? It’s nonexistent with self-publishing. You only have to invest maybe a couple months from the time you finish your final draft to making your work available for readers everywhere to enjoy. Which translates to as much as a 3 year head start on generating sales instead of waiting, penniless, watching that sad little advance disappear to the three bills it’ll cover while you wait for your traditional publisher to finish running your book through production. And there are no contracts. You are entirely the master of your own destiny. Sounds like a pretty sweet deal, doesn’t it? More money, more control, it’s a writer’s dream life come true!

Of course, it all depends entirely on the ability to drum up sales. Which we’ve already established is significantly more difficult this way. Aside from the strategies listed above for gaining exposure, a lot of successful indie authors get around this hurdle with one simple feat– being prolific. Often, self-published authors will churn out as many as 3-4 titles a year as opposed to the 1-2 you’d see from a traditionally published author. This isn’t a hard and fast rule, but when you look at some of the self-published authors that are wildly popular, (Amanda Hocking comes to mind here), you’ll see that they’ve already amassed more titles than most of the high profile names in traditional publishing have over a lifetime. For a slower writer like myself, the fact that success seems to go hand in hand with being prolific is a major downside to self-publishing, and one that may factor heavily into my final decision.

These are just a few of the pros and cons. Every writer’s experience/success will vary depending on the multitude of factors involved. No one can tell you which publication method is correct for your work; you’ll have to figure that out for yourself. If you have an entrepreneurial spirit, an aversion to giving up control, and a prolific imagination, self-publishing could well be for you. If everything I’ve listed here, (aside from the money part– everyone loves money, except maybe that baby in the Capital One ads), has left you feeling ill and frozen with trepidation, then you’re probably better off trying for traditional methods. Self-publishing definitely isn’t for the faint of heart. Are you willing to put in the effort? I’m not sure I am.

Next Week on Nightwolf’s Corner: The Traditional vs. Self-Publish Debate, Part Three: Summary & Helpful Links